Stop #1 of the Trust the Bum Tour. Kicked it off with a Taco Truck Takeover in the heart of NYC with nearly 1,000 of our friends and fam. We gave out over 650 Tacos + Sun Bum TTB Totes that included a full-size Daily Glow, Tour T-shirt, stickers, and air fresheners.
Stop #2 we kicked it at the US National White Water Center to soak in the great outdoors, hit some rapids, and pass out tour merch as well as samples before catching some live sets on the main stage.
We broke a world record! Have we ever seen anything as beautiful as 4,300+ banana suit wearing fans dancing together at the Savannah Bananas game? Nope, can’t think of one. Oh ya, Sonny made his Banana Ball debut as well.
The place: Florida’s Single Fin Hoedown. The prize: $15k. The criteria: rip it, look good doing it and don’t take yourself too seriously. The results? Surfing’s funnest contest got even funner. And the highlight? Sun Bum Ambassador Kylie Pulcini took the women’s division… then headed straight to prom.
We partnered with local non-profit, The Roots of Music, a program that empowers the youth of NOLA through music. After a serious rainstorm, the sun came out right on time. NO one was gonna rain on our parade. Roots of Music showed up strong with a 70 kid marching band. We threw on banana suits with fans who traveled far and wide and paraded through the French Quarter.
When we realized we’d be passing right by Kai’s Nannie’s place (that’s his grandmother), we knew we had to do something special. So why not throw a bocce ball tournament for her and all her friends at her senior living community? We brought ice cream and tunes, and the competition was heated on the bocce court!
Was this one another world record? Felt like it. We loaded 200 Sonny Pool Floats into the world’s longest lazy river for Finders Keepers. People in banana suits were going down the slide jump and surfing the pool. We finished the day with an intimate Sonny’s Porch set with Rattlesnake Milk.
Our Austin Gals & Pals skate meet up was the definition of COMMUNITY. We started the event over at No Comply Skate shop where we served up free breakfast tacos (very Texas of us) and coffee from our friends at Idlewild Coffee. It also happened to be Mother’s Day, so we handed out flowers and gifts for all the moms and grandmas. Then we headed to House Skate Park where Honey Skate Club and Cherries Wheels hosted one of the most joyful meetups of the tour, packed with skaters, families, frozen bananas, giveaways and good vibes all around.
Our time in SLC was epic. We spent four days at Kilby Block Party, a music festival in the heart of Salt Lake, and it seemed like the whole city came to play. Hundreds stopped by our booth to grab samples, chat, and soak in the sunshine with us.
We ended the tour with a bang at Carnaval SF. We teamed up with Mission District barbershop Barber & Gent to give out over 30 free haircuts, including a dozen Sonny Fades, (we gave these brave folks a Sonny vinyl on a gold chain). Local artists even custom-painted six vinyls for display.
On Sunday, our comparsa rolled down the Grand Parade route featuring live mariachi music from SFUSD, the Community Music Center, and City Surf Project. We paraded down the heart of The Mission to a crowd of over 100k. We had singers on our float and Sonny came along for the ride–a sweaty, 2-hour cameo.
She’s only 14, but none of this is new to her. Not collecting medals. Not making grown-ass pro athletes jealous. Not the “did you see that?!” surprised faces in the crowd at global competitions like the 2019 USASA national championships in Colorado and last year’s Stab High Japan.
It started with lost bags and apparently the worst conditions in years, but we find Side Hits galore, some fun country hits, and find our rhythm with Parker Szumowski and Arthur Longo leading the charge. Dark, snow-ridden storm clouds are gathering over the steppes of Uzbekistan, and we are very much ready and waiting for it.
Navigating tropical surf trips in 2025 isn’t the easiest of affairs. It turns out that surfers really are everywhere. The search for tropical isolation is eternal.
We’re driving our 1963 Chevy Ice Cream Truck coast-to-coast through 10 different cities. Come see us for free SPF, good times and banana suits. A LOT of banana suits. Find out if we’re rollin’ through your town below.
Take a trip through the sunshine mind-state of legendary surf artist, Andy Davis.