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Our Blog

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  • Person performing a snowboard trick over an old car in a snowy landscape with onlookers and a cameraman.
    Uzbekistan

    It started with lost bags and apparently the worst conditions in years, but we find Side Hits galore, some fun country hits, and find our rhythm with Parker Szumowski and Arthur Longo leading the charge. Dark, snow-ridden storm clouds are gathering over the steppes of Uzbekistan, and we are very much ready and waiting for it.

  • Person surfing on a wave with a Vans surfboard
    Club Tropicana

    Navigating tropical surf trips in 2025 isn’t the easiest of affairs. It turns out that surfers really are everywhere. The search for tropical isolation is eternal.

  • Sonny Ice Cream Truck and Sun Bum Van - Trust the Bum Tour in the Rearview
    Trust the Bum Tour in the Rearview

    10 cities. 36 days. 4,500 banana suits. No burns. Relive the madness.

  • Trust the Bum Tour
    Trust the Bum Tour

    We’re driving our 1963 Chevy Ice Cream Truck coast-to-coast through 10 different cities. Come see us for free SPF, good times and banana suits. A LOT of banana suits. Find out if we’re rollin’ through your town below.

  • Helloha
    Helloha

    Take a trip through the sunshine mind-state of legendary surf artist, Andy Davis.

  • Watch This: Washed Up
    Watch This: Washed Up
    Our friends over at Wasted Talent teamed up with Sun Bum's newest ambassador, Arthur Longo, and journeyed to Japan. The finished product? "Washed Up," a film you’ll want to watch on repeat (luckily we’ve got you covered here).
  • Finders Keepers Miami Beach
    Finders Keepers Miami Beach
    Sun dial marks the spot! Our Miami fam knew where to find us recently when we set up shop with our mega Sonny in the heart of Miami Beach, Florida.
  • Aurora Australis: A Portrait of Julian Wilson
    Aurora Australis: A Portrait of Julian Wilson
    Sure, he was once crowned Pipe-Master. But today surfer Julian Wilson has an even more important title—Dad.
  • This is Rasmus
    This is Rasmus
    We caught up with long-time Sun Bum Ambassador, Rasmus King, at his home in rural Byron Bay. The picturesque cottage was stuffed with incredible records, classic surfboards, instruments, and vintage cars which all seem to have a special place in his life.
  • Step Inside Sonny’s Daydream
    Step Inside Sonny’s Daydream
    We consulted our resident big guy (Sonny) because he's the expert at creating out-of-the-box, art-minded experience for kids, by kids.
  • This is Isabella Nichols
    This is Isabella Nichols

    Hanging out with Danish-Aussie surfer and Sun Bum Ambassador, Isabella Nichols, spilled her secret sauce for staying stoked during high-level competitions.

  • Sun Bum x Slowtide Hair Towel
    Sun Bum x Slowtide Hair Towel

    Meet the hair towel! Soft, absorbent, eco-friendly microfiber that battles frizz and breakage. Plus, it's a pro at drying hair and getting us ready post-surf or shower.

  • Kids Rule® Art Contest Winners
    Kids Rule® Art Contest Winners

    Our first-ever Kids Art Contest has wrapped, and it was nothing short of epic. Thank you to everyone who entered! After judging hundreds of entries, we landed on these 5 as the winners.

  • This Is Shama (The Superman)
    This Is Shama (The Superman)

    Ambassador Shama Beckford lives like he surfs— with a style that’s completely his own.

  • This Is Icah Wilmot
    This Is Icah Wilmot

    Surfer, soap opera star, and prolific musician— ambassador Icah Wilmot stands in a category of his own.

  • This Is Lenny
    This Is Lenny
    Lenny is one of the most amped and uniquely authentic guys that we’ve have had the pleasure of working with.