Our Blog

Journey with us to the charmed waters of Fiji, where our friend Mikey February takes us to one of the world’s most iconic waves with SUN SONG, a mixed-media exploration of the cultural impact of surfing through film, music and art. Mikey brings us along with his crew, including some folks we know like Frankie Harrer, Kobe Hughes, James Kusitino, Lungi Slabb and Tosh Tudor, as they push the limits of creativity and style in tube riding.

She’s only 14, but none of this is new to her. Not collecting medals. Not making grown-ass pro athletes jealous. Not the “did you see that?!” surprised faces in the crowd at global competitions like the 2019 USASA national championships in Colorado and last year’s Stab High Japan.

It started with lost bags and apparently the worst conditions in years, but we find Side Hits galore, some fun country hits, and find our rhythm with Parker Szumowski and Arthur Longo leading the charge. Dark, snow-ridden storm clouds are gathering over the steppes of Uzbekistan, and we are very much ready and waiting for it.

Navigating tropical surf trips in 2025 isn’t the easiest of affairs. It turns out that surfers really are everywhere. The search for tropical isolation is eternal.

10 cities. 36 days. 4,500 banana suits. No burns. Relive the madness.

We’re driving our 1963 Chevy Ice Cream Truck coast-to-coast through 10 different cities. Come see us for free SPF, good times and banana suits. A LOT of banana suits. Find out if we’re rollin’ through your town below.

Take a trip through the sunshine mind-state of legendary surf artist, Andy Davis.

Hanging out with Danish-Aussie surfer and Sun Bum Ambassador, Isabella Nichols, spilled her secret sauce for staying stoked during high-level competitions.

Our first-ever Kids Art Contest has wrapped, and it was nothing short of epic. Thank you to everyone who entered! After judging hundreds of entries, we landed on these 5 as the winners.

Ambassador Shama Beckford lives like he surfs— with a style that’s completely his own.