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Our Blog

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  • This Is Patti
    This Is Patti
    Say hey to Ambassador Patti Zhou! She started shredding snow at 2 in Beijing's mountains. At 9, she's still blowing us away with her epic style and infectious positivity.
  • This Is Kyuss
    This Is Kyuss
    Named after a metal band and born into the world to their banger ‘Green Machine’ playing in the hospital room, Kyuss was made for a full throttle kinda life.
  • Textured Waves Co-Wash Retreat
    Textured Waves Co-Wash Retreat
    We were honored to be the lead sponsor at Textured Waves’ Co-Wash Retreat in Waikiki, Hawaii. An epic event with women from all over the country, surfing, yoga, and deep discussions. 
  • Meet Ambassador Kobe Hughes
    Meet Ambassador Kobe Hughes

    During an afternoon ride around town in his 91’ Caddy with Filmmaker Jack Coleman, we discovered a few other things that local surf ambassador Kobe Hughes had to say about surfing and life in Encinitas.

  • This Is Caity Simmers
    This Is Caity Simmers
    Born and raised up the road in Oceanside, CA 16-year-old Caity has been blowing us away with her talent in the water since she joined our team in 2015 as a micro grom.
  • We Made Ads (about making ads)
    We Made Ads (about making ads)
    We try to avoid bombarding you with a bunch of boring ads that guilt you into buying a ton of stuff you don’t need. But we love what we make and think there’s a chance you will too.
  • This Is Barron Mamiya
    This Is Barron Mamiya

    Born and bred on the North Shore of Oahu, Barron Mamiya started paddling out for surfs with his pops at the ripe age of 3.

  • Meet Ambassador Victoria Vergara
    Meet Ambassador Victoria Vergara

    A global icon in the surf and fashion world, Victoria epitomizes natural style–both in and out of the water.

  • This is Bryan Fox
    This is Bryan Fox
    Always on the hunt for some secluded beach or remote mountainside to avoid the crowds, Bryan Fox lives out his days on his own terms.
  • This is Jill Perkins
    This is Jill Perkins
    Jill is about as authentic and unfiltered as they come. A real straight shooter. And while her talent as a professional snowboarder is undeniable, she’s just an overall bad ass human being and inspiring friend.
  • Dare Santa
    Dare Santa
    As busy as Santa gets around the holidays, he'll never pass up on the chance to partake in some good ole fashioned dares—even if it means doing something against his better judgement.
  • Malia Manuel
    20 Questions With Malia Manuel
    Malia's one of the most down to earth humans we know. As a fifth generation Hawaiian, her deep connection to nature (especially the ocean) has led her to a successful career in professional surfing.
  • Stylist Clayton Hawkins
    Meet Stylist Clayton Hawkins
    We’re stoked to be teaming up with celebrity hair stylist, Clayton Hawkins! Clayton’s an LA native who’s been obsessed with anything having to do with hair care since he was a kid braiding his sister’s hair and getting all his friends ready for school dances.
  • 10 Years of Bum Rush Tour
    10 Years of Bum Rush Tour
    Back in the day, we didn’t have the cash to sponsor a bunch of pro surfers to compete in a legit contest decked out with shiny trophies and fancy champagne.
  • Say Hello to Andy Davis
    Say Hello to Andy Davis

    Working with Andy to bring Sun Bum Skin Care to life has been an incredible experience and a total dream come true for us. We caught up with him in his in-house studio at our HQ in Encinitas to hear a bit more about him and the story behind his designs.

  • Daniella Perkins wearing the Sun Bum T-Shirt Hair Towel
    Meet Daniella Perkins
    Since Daniella helped us make this Limited Edition T-Shirt Hair Towel, we figured it was only right to have her be the first to take it for a spin around the block, literally.