Trust The Bum^® 

Because we make it for the ones we love.

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum

Sun Bum's SPF 50 woodgrain

Trust the Bum^®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

The Goods

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Sonny fist bumping a guy in a car.

Peace sign made with suncreen on a woman's back laying on a towel on the beach.

Woman shaking bottle of Sun Bum hair oil into her hand on the beach.

Woman applying Sun Bum's Lip 30 on her lips looking in a mirror

Flaylay of Sun Bum's Day Tripper

Boy playing paddleball with Sun Bum paddle ball set

Sun Bum's signature 30 SPF wood grain

Bum Rush Tour - North Shore, Hawaii 2025

High times on the North Shore with newest Sun Bum ambassador Mason Ho.

The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

Woman lounging under a yellow “Trust The Bum” beach umbrella with Sun Bum essentials by the ocean – About Us Header - Sun Bum.

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